Michael Roach

Hearing Instrument Specialist

Michael Roach has been in the medical field for the last 20 years helping others. He joined the hearing aid industry in 2005 and in 2006 he became a licensed Hearing Instrument Specialist (HIS) in the state of Texas. Michael is a member of the Texas Hearing Aid Association and maintains his credentials through various continuing education classes.

For more than 15 years Michael worked for a major hearing aid provider with multiple locations. His fields of expertise and passion are improving hearing loss, hearing aid programming, and working with hearing instruments.

Michael opened East Texas Hearing Aids to serve the needs of the Tyler and Lufkin communities. He is willing to go the extra mile to help people in his community experience the life-changing benefits of better hearing. East Texas Hearing Aids offers many types of hearing devices to meet your audiogram levels, cosmetic preferences, lifestyle, and budget.

Michael also loves spending time with his wife Amber, and their children. He enjoys hunting, fishing, and attending his children’s sporting events.

Hearing Aids

We Carry Industry Leading Brands

We can come to you...Ask us about our convenient mobile hearing aid services

Want to schedule an Appointment?

Get in touch and we’ll walk you through the rest.

Call Us

Tyler, TX

Lufkin, TX


Tyler, TX
4411 Old Bullard Rd., Ste. 501
Tyler, TX 75703

Lufkin, TX
1318 S. John Redditt Dr., Ste. A
Lufkin, TX 75904


Tyler, TX
M-Thurs. 9am – 5pm
Friday 9am - 3pm
Closed (Lunch) 12pm - 1pm

Lufkin, TX
Tues. 9am – 5pm
Friday 9am-3pm
Closed (Lunch) 12pm - 1pm